The origin of mass remains one of the central questions in modern particle physics. Within the Standard Model, particle masses arise through spontaneous electroweak symmetry breaking and Yukawa interactions with the Higgs field. While the discovery of the Higgs boson provided strong experimental support for this framework, the Standard Model does not explain the numerical values of fermion masses, the origin of Yukawa couplings, or the observed mass hierarchy spanning several orders of magnitude. Unified Fractal Quantum Field Theory (UFQFT) proposes an alternative interpretation in which mass emerges from localized resonance energy generated by coupled energy (Φ) and charge (Ψ) fields embedded within a critical fractal spacetime characterized by an effective dimension near D ≈ 2.7. In this work, we perform a systematic comparison between the Higgs mechanism and resonance-based mass generation. The analysis examines the origins of gauge-boson masses, fermion masses, and nucleon mass within both frameworks. Particular attention is given to the role of Yukawa couplings, resonance stability, fractal confinement, and energy localization. We show that while the Standard Model successfully parameterizes observed particle masses through Higgs interactions, UFQFT provides a geometric interpretation in which mass emerges from resonance organization rather than from independent coupling constants. The conceptual foundations, mathematical structures, predictive capacities, and experimental implications of both approaches are compared. The study establishes a framework for evaluating whether resonance geometry can reproduce known mass phenomena while providing new insights into the hierarchy problem, flavor structure, and the physical origin of mass. This comparison constitutes an important component of the broader UFQFT Standard Model Validation Program and contributes to the ongoing search for a deeper understanding of matter and mass generation.